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Proud Member of: Mediavine Publisher Network Architectural Digest © 2018 - Star Sign Style.
☆ ABOUT ☆ PRESS & MEDIA ☆ CONTACT ☆ ADVERTISE ☆ DISCLAIMER ☆
Proud Member of: Mediavine Publisher Network Architectural Digest © 2018 - Star Sign Style.
© Copyright StarSignStyle.com, do not repost without permission…
I was super delighted to read this article in British Vogue recently: How Many Clothes Should We Own, Exactly?
It references a new report by researchers from Berlin’s Hot Or Cool Institute, which states that we should only be purchasing five new garments a year.
This is in order to stay in line with the Paris Agreement goal of limiting global warming.
Some shoppers in the UK would need to reduce their consumption by up to 80%, while others could be even more!
I started this blog, Star Sign Style, not to encourage people to buy in excess but to streamline and pare down consumption.
I myself became frustrated buying into trends that didn’t suit me, and was determined to access the true me, an individual ‘key look’ (based on my astrological blue print).
It seemed obvious to me that every ‘trend’ is not for me, so why should I follow fashion cycles, rather than working to build a signature style?
Researchers found a “sufficient” wardrobe consists of 74 garments, with 20 outfits in total.
As an example, they’ve suggested:
To put this in perspective, the article points out that the average French wardrobe during the 1960s consisted of around 40 pieces.
Sadly, it’s considered normal to consume fashion and beauty in a way that’s really excessive and unsustainable. Items are priced cheaply, with a much shorter usage time per item, and this is really hurting the climate and mother earth!
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“Buy less and buy better” has become a common refrain in fashion’s sustainability movement, yet most of us aren’t really adhering to the minimalist approach.
Shoppers in richer countries are consuming more than their fair share of fashion.
Australia, Japan, the US and the UK have the highest carbon footprint per capita when it comes to fashion consumption, and we need to get the message out there!
Alongside reducing the amount of garments we’re purchasing, there are other behavioural changes we can make to reduce our fashion footprint.
Collective change as consumers can help. So what can reduce your carbon footprint?
All these ideas can also help reduce carbon emissions.
The stars – of course – have a part to play.
Since 2018, Uranus has been in Taurus, a sign ruled by beauty planet Venus.
Therefore, a lot of the trends around sustainability and buying less are thanks to the innovative, disruptive qualities of this planet.
Uranus represents radical changes, and it looks like we’re all being forced to address the material world and our resources on earth.
I hope we can all reduce, buy used and draw on our creativity to look our best!
It’s not enough to ‘haul’ purchases into our homes, stating what not to buy, we must all pull together to minimise the appeal of mass-consumerism!